Sunday, April 4, 2010

Houston Sports Venue Naming Rights 101

This one is probably just a product of too much time on my hands, but I couldn't help but think that maybe our local sports venues first shots at licensing their stadiums as far as naming rights, left a little to be desired.......well, since after the Astrodome anyway. It's not exactly like the Astros had anything to do with the demise of Enron, in allowing their beautiful ballpark at Union Station to be renamed "Enron Field", but history speaks for itself.........

Now we have the Rockets' new home........The Toyota Center. That does seem a fitting name for a building housing a sports franchise that obviously is in serious need of a recall though, doesn't it? While "Come see the home team floor it at the Toyota Center" would have been a cool promo it does appear that that this year's cagers apparently had their accelerator stuck on "idle".